Infinity
Renewable Energy, Inc.
Project
Infinity Renewable Energy needed a complete visual identity built from the ground up — one that could work across every surface a global energy company touches, from business cards to billboards to product packaging.
The scope covered four logotypes with full usage specifications, a stationery system, company folders, a web layout designed for partners and investors, LED product packaging, and vehicle and outdoor advertising applications. The entire system was documented in a Visual Identity System — a reference guide establishing the standards any future designer or director would need to keep the brand consistent as it grows.
The challenge with a project this broad isn't execution — it's coherence. Every piece had to feel like it came from the same place, whether it was on a shelf in a store or the side of a van.
This is IRE’s official Visual Identity System –VIS.
Click to view IRE’s VIS
All visuals have been designed, to promote and maintain the visual identity envisioned for the company. To preserve the integrity of this visual identity, a set of guidelines were established to set the standard for future designs. The goal is to continue content creation across platforms without compromising the already established brand identity of the company. This Visual Identity System, will act as a guide for future directors, designers and anyone approved to create shared content for IRE. This manual is designed to be a place of reference for how the logo and other corporate visual assets can be used. It contains information about approved fonts and corporate colors, along with many other useful guides to help preserve the established identity as more visual content develops. The rules and guidelines listed in this manual apply to any and all future visuals for the company and must be reviewed and approved by department head before being published.
Logo System
Four logotypes. Symbol, Lettermark, Wordmark and a Combination Logo. Special attention was given to the logo specifications. Minimum scale and clear space guidelines which were important details to ensure correct use of this company asset and an important part of their final Visual Identity System.
Stationery & Folder
Sationery set. Special attention was given to their specifications again, as these details were needed when creating the Visual Identity System for the company.
A company folder with an accompanying document insert.
Web Layout
Create a functional web layout for this global fortune 500 company, where partners, investors and clients alike can easily navigate to find content and relevant information
Packaging
Create the packaging design for the new product launch. IRE’s new LED light Bulb needed an effective packaging design to stand out on store shelves while honoring their Visual Identity.
Some final mock ups for the use of company assets that were created.
