Project

A newsletter designed for the American Heart Association, built entirely within their established brand guidelines. The challenge with this type of project isn't creative freedom — it's discipline. The AHA has a well-defined visual identity, and the goal was to produce something that could sit alongside their existing literature without standing out as inconsistent.

Layout and typesetting were built in InDesign, with image preparation in Photoshop. Standard letter size, 8.5 x 11 in.