The client came in with a color direction and a clear aesthetic sensibility — minimal, warm, and modern. The palette was built around a true teal (#09A69D), gold, and near-black, keeping the focus on the handmade work itself rather than competing with it. Typography pairs Aboreto for headings — elegant and architectural — with Josefin Sans for body text, clean and modern. Together they balance cultural refinement with contemporary minimalism.

The project covered the full scope of bringing an e-commerce business online from scratch. Site architecture, page layout, and navigation were designed in Squarespace to support both browsing and buying. All copy was written from scratch — from the homepage tagline to product category descriptions — developed in close collaboration with the client so her voice came through at every touchpoint.

Product photography was edited for consistency across the shop — color correcting and standardizing images shot in different conditions so the catalog reads as cohesive and professional. All products were organized, categorized, and uploaded into the e-commerce system.

The logo came in after the site was already built and integrated cleanly into the established visual system without requiring changes to the overall design direction.