Tom Mac Group

Project

Tom Mac Group came in with no website, a dormant Facebook page, and no Instagram presence. What they did have was a wealth of stories, decades of musical history across jazz, American, British, and Latin music, and a clear goal — to position themselves as a festival-ready band capable of headlining major stages.

The project started with listening. Before any design decisions were made, I spent significant time talking with Tom about the band's history, individual backgrounds, and where they wanted to go. That conversation shaped everything — the palette, the structure, the tone. The goal wasn't to build another generic band site. Jazz musicians with real backgrounds and real personality deserved something that felt like them.

Visit the site at tommacgroup.com

I presented the color palette and site structure, and we refined the direction over four months. The palette — orange, deep teal, warm peach, and burgundy — was chosen to feel warm, bold, and distinctly non-generic. When the band's professional photography came back, the tones aligned perfectly with what we had built. Typography pairs Anton for headlines — heavy and commanding — with Epilogue for body copy, keeping the site readable without losing its character.

The copy was collaborative — Tom wrote the band bios and background paragraphs, while I wrote the teaser copy and section framing, calibrated to sound like the band rather than a marketing brochure.

With no existing logo, I created a simple TMG wordmark using the site's teal as a foundation — functional enough to launch on, flexible enough to hold across the website and new social media accounts until a full logo identity is developed.